Use the Decoy Effect to Your Advantage to Score Good Deals | Lifehacker
30/07/2013 Deja un comentario
The decoy effect is one of our most annoying biases because it’s hard to overcome. Essentially, it says that you’ll change your preference for a product if it’s sitting next to another, more expensive product. We all fall for it, but instead of fighting it, The Simple Dollar recommends using it to your advantage.
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July 29, 2013 at 04:30PM